L'Oréal launches a new product using realistic 3D realisation
L'Oréal launches a new product using realistic 3D implementation
L'Oréali's new product Revitalift Clinical Vitamin C Serum was launched with a stunning 3D realisation. 3D effects gave a whole new dimension to the advertisement, resulting in a real, almost tangible experience.
Client: L'Oréal Finland Oy
Campaign objective: to raise awareness of the new product
Target group: women aged 18-35
Platforms used: the Shopping Digital network
Campaign period: 27.2.-05.03.2023
Digital outdoor advertising is flexible, impactful and has excellent attention value. The use of 3D in outdoor advertising is an effective way to address the audience and significantly increase the attention value of the campaign. The moving image combined with realistic dimensions captures the attention of passers-by.
A realistic 3D implementation captured the eye
In the L'Oréal campaign, 3D effects helped to capture the attention of passers-by and brought the ad closer to the viewer. The ad wanted to highlight the product and its ingredients, which could not go unnoticed in the contextual shopping centre environment. Shopping malls are an excellent environment for advertising, as people move around with an open mind, seek inspiration and are prone to impulse buying, for example.
"L’Oréal wanted to use 3D execution as a powerful tool for their advertising campaign. The 3D ad caught people's attention and illustrated the product's key ingredients, vitamin C and glow in a new and innovative way," says Amalia Boberg, Senior Client Manager, Wavemaker.
Great results with outdoor advertising
Outdoor advertising works very well when it comes to increasing sales and awareness, directing consumers to your product and driving purchase decisions. For L'Oréal's campaign, they wanted to use outdoor advertising to raise awareness of a new product, which was measured using a KPI metric.
"The collaboration with Bauer Media Outdoor was a great success. The results were also very good - the best serum launch for L'Oréal," sums up Amalia Boberg.