Programmatic buying – Flexible DOOH

Programmatic buying brings out-of-home advertising seamlessly into your digital strategy. Buy ad spaces on the same platform as other digital media and build campaigns that follow your customers from online to the street view. Out-of-home advertising supports your brand’s visibility throughout the entire purchase journey, and best of all, you have full control over budget management. You decide how much to invest and where – flexibly, efficiently, and with full control.

Ensure visibility at the right time, in the right place

Always-on Deals

Always-on Deals are pre-built packages optimised for programmatic buying, enabling you to reach the right audiences continuously and efficiently.

Retail

This package brings your brand visibility along the consumer purchase journey – from shopping centres to the busiest city streets.

Products: City Digital Target & Shopping Digital screens
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Resolution: 1080 × 1920 px
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Price: CPM €1.5 + 15% for custom targeting‍

Ad placement locations:
Helsinki (140), Espoo (9), Vantaa (32), Kauniainen (1), Lohja (3), Hyvinkää (3), Turku (36), Lahti (4), Kouvola (6), Tampere (22), Lappeenranta (4), Oulu (9)

Ad placements >

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Airport

This package places your brand at the most impactful touchpoints at the airport – along arriving and departing passenger routes and in the immediate vicinity of departure gates.

Products: Selected screens from Reach Arrivals, Reach Departures and Gate Takeover

Resolution: 1080 × 1920 px

Price: CPM €3

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City Digital Young Adults

Tavoita nuoret lähellä oppilaitoksia, kaupunkikeskustoja, vapaa-ajanviettopaikkoja sekä heidän kulkureiteillään niin katujen varsilla kuin kauppakeskuksissa.

Tuotteet: mainospintoja City Digital Young Adults -tuotteestamme

Resoluutio: 1080 px x 1920 px

City Digital Family Cover

Tavoitasuurten kaupunkien ja ympäryskuntien lapsiperheet laajasti lähellä heidänasuinpaikkojaan, vapaa-ajanviettopaikkojaan sekä päivittäisten reittiensävarrella.

Tuotteet: mainospintoja City Digital Family Cover -tuotteestamme

Resoluutio: 1080 px x 1920 px

Ensure visibility at the right time, in the right place

Seasonal Deals

With time-bound Seasonal Deals, you reach your audience at exactly the right moment – when timing makes your message relevant and purchase intent is at its peak.

The deals below are valid until May 10, 2026.

Talvilomat

Winter holidays (weeks 8–10) get Finns on the move. A holiday mindset increases receptiveness – making this the perfect moment to inspire travellers at key travel hubs and along major routes.

Targeting: Helsinki Airport, ports, highways

Formats: 1080×1920 px & 1920×1080 px (10 sec)

CPM: €2.4

Ad screens (157): Bauer Media Outdoor

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Pääsiäinen

During Easter (week 14), Finns head to cottages or enjoy extended weekends. Be visible when people are relaxed, mobile and actively making purchasing decisions.

Targeting: Helsinki Airport, ports, highways

Formats: 1080×1920 px & 1920×1080 px (10 sec)

CPM: €2.4

Ad screens (157): Bauer Media Outdoor

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SM-liiga playoffs

In spring, the league season peaks and every playoff game becomes a local event. Appear where fans are on the move on game days and bring your brand into the heart of the excitement.

Targeting: Areas surrounding ice hockey arenas (city-specific)

Format: 1080×1920 px (10 sec)

CPM: €2.1

Ystävänpäivä & äitienpäivä

Valentine’s Day (Feb 14) and Mother’s Day (May 10) prompt Finns to remember the people who matter most. Be present in everyday shopping environments right where meaningful purchase decisions are made.

Targeting: Shopping centres and nearby retail routes

Format: 1080×1920 px (10 sec)

CPM: €2.1

Ad screens (387): Bauer Media Outdoor

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Contact us

Ulpu Kattilakoski

ACCOUNT MANAGER, PROGRAMMATIC SPECIALIST

Sales

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Emma Salminen

CAMPAIGN PLANNER, PROGRAMMATIC

Customer support

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