Programmatic buying – Flexible DOOH

Programmatic buying brings out-of-home advertising seamlessly into your digital strategy. Buy ad spaces on the same platform as other digital media and build campaigns that follow your customers from online to the street view. Out-of-home advertising supports your brand’s visibility throughout the entire purchase journey, and best of all, you have full control over budget management. You decide how much to invest and where – flexibly, efficiently, and with full control.

Always-on Deals

Always-on Deals are pre-built packages optimised for programmatic buying, enabling you to reach the right audiences continuously and efficiently.

Retail

This package brings your brand visibility along the consumer purchase journey – from shopping centres to the busiest city streets.

Products: City Digital Target & Shopping Digital screens
Resolution: 1080 × 1920 px
Price: CPM €1.5 + 15% for custom targeting‍

Ad placements

Activate the Deal

Airport

This package places your brand at the most impactful touchpoints at the airport – along arriving and departing passenger routes and in the immediate vicinity of departure gates.

Products: Selected screens from Reach Arrivals, Reach Departures and Gate Takeover

Resolution: 1080 × 1920 px

Price: CPM €3

Activate the Deal

City Digital Young Adults

Reach young audiences near educational institutions, city centers, leisure venues and along their daily routes – on streets and in shopping centers.

Products: Selected screens from City Digital Young Adults -product

Resolution: 1080 × 1920 px

Price: CPM 2,4 €

Ad placements

‍

Activate the Deal

City Digital Family Cover

Reach families with children across major cities and surrounding areas near their homes, leisure venues and along their daily routes.

Products: Selected screens from City Digital Family Cover -product

Resolution: 1080 × 1920 px

Price: CPM 2,4 €

Ad placements

‍

Activate the Deal

Seasonal Deals

With time-bound Seasonal Deals, you reach your audience at exactly the right moment – when timing makes your message relevant and purchase intent is at its peak.

The deals below are valid until May 10, 2026.

Mother's Day

Mother’s Day (May 10) prompt Finns to remember the people who matter most. Be present in everyday shopping environments right where meaningful purchase decisions are made.

Targeting: Shopping centres and nearby retail routes

Format: 1080×1920 px (10 sec)

CPM: €2.1

Ad placements (387)

‍

Activate the Deal

SM-liiga playoffs

In spring, the league season peaks and every playoff game becomes a local event. Appear where fans are on the move on game days and bring your brand into the heart of the excitement.

Targeting: Areas surrounding ice hockey arenas (city-specific)

Format: 1080×1920 px (10 sec)

CPM: €2.1

Contact us

Ulpu Kattilakoski

ACCOUNT MANAGER, PROGRAMMATIC SPECIALIST

Sales

Call

Emma Salminen

CAMPAIGN PLANNER, PROGRAMMATIC

Customer support

Call