Programmatic buying – flexible DOOH

Programmatic buying brings out-of-home advertising seamlessly into your digital strategy. Buy ad spaces on the same platform as other digital media and build campaigns that follow your customers from online to the street view. Out-of-home advertising supports your brand’s visibility throughout the entire purchase journey, and best of all, you have full control over budget management. You decide how much to invest and where – flexibly, efficiently, and with full control.

Always-on Deals

Always-on Deals are pre-built packages optimised for programmatic buying, enabling you to reach the right audiences continuously and efficiently.

Retail

This package brings your brand visibility along the consumer purchase journey – from shopping centres to the busiest city streets.

Products: City Digital Target & Shopping Digital screens
Resolution: 1080 × 1920 px
Price: CPM €1.5 + 15% for custom targeting‍

Ad placements

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Airport

This package places your brand at the most impactful touchpoints at the airport – along arriving and departing passenger routes and in the immediate vicinity of departure gates.

Products: Selected screens from Reach Arrivals, Reach Departures and Gate Takeover

Resolution: 1080 × 1920 px

Price: CPM €3

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City Digital Young Adults

Reach young audiences near educational institutions, city centers, leisure venues and along their daily routes – on streets and in shopping centers.

Products: Selected screens from City Digital Young Adults -product

Resolution: 1080 × 1920 px

Price: CPM 2,4 €

Ad placements

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City Digital Family Cover

Reach families with children across major cities and surrounding areas near their homes, leisure venues and along their daily routes.

Products: Selected screens from City Digital Family Cover -product

Resolution: 1080 × 1920 px

Price: CPM 2,4 €

Ad placements

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Seasonal Deals

With time-bound Seasonal Deals, you reach your audience at exactly the right moment – when timing makes your message relevant and purchase intent is at its peak.

Festivals

Reach Finnish audiences programmatically in summer festival cities during Finland’s most popular events.

Format: 1080×1920 px (10 sec)

CPM: €2.1

Cities: Helsinki, Vantaa, Espoo, Oulu, Turku, Tampere, Hämeenlinna, Hyvinkää, Lahti, Kouvola, Mikkeli, Lappeenranta, Rovaniemi, Seinäjoki

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Ice Hockey World Championship

Reach fans during the biggest hockey moments of the spring and place your brand at the heart of the excitement.

Targeting: Host cities near fan zones and arenas

Format: 1080×1920 px (10 sec)

CPM: €2.1

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Contact us

If you have any questions about campaigns, please contact: campaigns-fi@bauermediaoutdoor.com

Ulpu Kattilakoski

ACCOUNT MANAGER, PROGRAMMATIC SPECIALIST

Sales

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