Programmatic buying
Our programmatically purchased outdoor advertising network is one of the largest in the market and can be tailored to suit different needs and budgets. Programmatic buying of outdoor advertising works in the same way as other programmatic buying. In addition to a wide range of products, we also offer design assistance for programmatic buying customers.
Why choose programmatic buying?
Programmatic out-of-home advertising enables seamless integration with other digital advertising channels and makes it easier to plan and execute omnichannel campaigns.
1. Real-time asset management and fast activation
Programmatic buying gives advertisers the ability to manage creative assets and campaigns in real time. Campaign duration can be adjusted and assets updated instantly, even while the campaign is running. New campaigns can be launched quickly without delays. Programmatic buying often significantly reduces campaign setup time, especially when leveraging always-on deals available through digital out-of-home advertising networks.
2. Flexible campaign budgets for every need
Real-time campaign management also makes budgeting considerably more flexible. Budgets can be reallocated and additional advertising inventory added on the fly, for example when certain locations or surfaces prove particularly effective. You can start with just a few advertising placements in a selected area or scale up to a nationwide campaign. Budget and reach remain fully under your control.
3. Faster and more efficient campaign planning
Digitalization and programmatic buying streamline the entire campaign process. Planning, scheduling, and execution become faster when performance can be monitored directly through a DSP platform and adjustments can be made immediately. As a result, campaign launches and ongoing optimization are significantly quicker and more agile than with traditional methods.
4. Precise targeting at the right time and place
Programmatic buying enables highly accurate audience targeting. You can choose display times, locations, and environments based on where and when your target audience is most likely to be reached, whether during rush hour, in specific shopping centre environments, or during morning hours. This ensures that your campaign appears in the moments and contexts where audiences are most receptive.
5. Data-driven decision-making and continuous optimisation
Campaign data is available in real time, enabling fact-based decision-making. You can clearly see which advertising locations and time slots generate the best results and continuously optimise your campaign accordingly. A data-driven approach helps allocate investment more effectively and improves overall campaign performance.
The Perfect Play: combining programmatic and direct buying
Programmatic outdoor advertising and direct campaigns are not opposites. Instead, they complement each other. Direct buying secures the most important advertising placements and delivers consistent visibility, while programmatic buying adds agility and contextual relevance. Together, they provide both guaranteed visibility and the flexibility to respond to changing conditions in real time.
Digital attention
Smart reach
Maximise moments
Programmatic solutions from our inventory
Portrait
Visible in the busiest urban areas and in shopping centres at the most important moment of the shopping trail.
City Digital products and Shopping Digital and Shopping Wall advertising spaces in shopping centres are available for programmatic purchase.
.webp)
We help you with programmatic buying
Even though programmatic buying takes place through a DSP platform, our team is here to support you every step of the way. Whether you're planning a dynamic campaign, need help with campaign setup, or want to tailor your campaign to specific objectives, our experts can help you make the most of programmatic buying.
