Why choose programmatic buying?

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Real-time data management

Programmatic buying gives advertisers the ability to manage assets and campaigns in real time, an important advantage in a fast-paced environment. You can edit the duration of the campaign or make changes to the assets while the campaign is running - you have the power to control the campaign.

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Making the campaign budget work

With real-time campaign management, you have more flexibility in how you use your campaign budget. You can adjust the budget or the number of ad spaces as required - for example, if you find that advertising in a particular area is working really well, you can increase the number of spaces.

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Effective campaign planning

The timeliness of digital, combined with the single platform principle, saves huge amounts of time. You can monitor campaign results through the DSP platform and react immediately to changes without waiting.

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Suitable for budgets of all sizes

Programmatic buying of outdoor advertising allows you to specify the budget on which you want to buy our inventory. For example, you can choose just a few spaces in the desired area or plan a nationwide campaign. You can also edit and change the selected surfaces on the fly.