MALLS & RETAIL — The most massive Retail DOOH in Finland

The most extensive network of stores, shopping centres and retail chains.

Our Malls & Retail network reaches audiences in Finland’s largest shopping centres as well as in the stores of the country’s leading grocery retail group, spanning more than 240 municipalities nationwide. We also create tailored campaigns positioned in close proximity to the stores of your chosen retail chain — for example, a specific fashion retailer.

Bauer Media Outdoor Retail DOOH reaches 95% of Finns every week*, reflecting the fact that Finns are truly an in-store shopping nation: 87% of all retail purchases and 97% of grocery purchases take place in physical stores (Finnish Commerce Federation). With its exceptional reach, Retail DOOH is not only a highly effective channel for tactical advertising, but also a powerful platform for building brand awareness across a diverse range of brands.

^{*Bauer Media Outdoor Retail DOOH = shopping centres and S Group stores. Source for reach figure: Kantar Mind, January–June 2024.}

Malls & Retail product families for various promotional needs:

Store Digital

Reach Finns widely with grocery shopping

Solutions with wide reach and high repeatability within and in the immediate vicinity of the store reach where purchasing decisions are made.

Advertising campaigns that are national, regional or targeted to a specific chain of stores.

3300+ Surfaces
240+ Cities

Shopping Digital

Excellent reach and playback in shopping centres across Finland

Reach national and local campaigns in a quality environment where you shop and spend time.

Effectively accessible advertising surfaces are placed on all busy thoroughfares and there are an average of 15 per shopping centre.

600+ Surfaces
50+ Cities

Shopping Wall

Spectacular and large advertising surfaces in shopping centers

Impressive national and local campaigns in a quality environment where you shop and spend time.

The huge advertising surfaces serve as a spectacular eye-catcher in the best locations of shopping centers.

‍100+ Surfaces
15+ Cities

Panorama Shopping

Spectacular and large advertising surfaces on a shopping trip

Reach out to the customer as soon as they leave. Carry the message through the car journey and finish your visibility close to the purchase decision.

Panorama Shopping is a novelty that combines spectacular advertising surfaces along the roads and in commercial centers.

170+ surfaces
30+ Cities

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