We strengthen our position as the market leader in outdoor advertising by expanding our digital advertising network in Espoo, Vantaa, Jyväskylä and Kuopio.

We are extending our long-term cooperation with the City of Espoo by signing a new contract for LED large panels. We will bring a total of 14 new vertical format digital premium advertising surfaces to Espoo in early 2026. The size of the new surfaces is approximately 3 by 5 meters (15 m²/surface). The implementation of the cooperation begins as soon as the decision acquires legal force.

In addition, the Espoo advertising network will be developed by digitising dozens of advertising devices located at bus stops at the end of the year. Similar digitalisation will also be carried out in Vantaa and Jyväskylä in late 2025 and early 2026.

Our digital advertising network is the widest in Finland and the Helsinki metropolitan area when looking at advertising surfaces of 55 inches and larger. We currently have 6541 digital advertising surfaces in Finland, of which 2124 are located in the Helsinki metropolitan area.

“We invest in spectacular and impactful advertising surfaces in order to provide our customers with high-quality and effective campaigns. The victory over Espoo's large premium vertical advertising equipment is a significant part of this development. In Espoo, our advertising network already covers six shopping centres as well as S Group stores and key bus stops, which we are now digitising. We will continue to invest in digital outdoor advertising in Vantaa, Jyväskylä and Kuopio,” says Lassi Tolonen, CDO of Bauer Media Outdoor.

Digital outdoor advertising brings the flexibility and effectiveness of advertising to a new level. Dynamic content and interactive solutions enable more effective advertising targeting and consumer activation.

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