Our data sizes are adapted to the sizes commonly used in the media industry. This ensures that your advertising is always compatible, of high quality and easy to implement across different media.

We introduce a 10% margin, the same as in TV advertising, where important information should not be placed. Some other outdoor advertisers already use the same margin. The majority of campaigns will still require only one media size (1080 x 1920 px).

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It is now easier than ever to run nationwide campaigns across different environments

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The change affects Panorama Shopping, Panorama Driver, Reach Panorama (airport) and Shopping Wall campaigns, which previously had a maximum of 14 different media sizes.

The unique Signature billboards will continue to have their own media sizes. The media guidelines for The Rex ad space will change when the ad space is upgraded to an even higher quality at the end of November. Please always check the latest material guidelines on our website  »

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Four different sizes of material for network products:

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Practical implications for Shopping Wall and Panorama campaigns

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1. Our systems will be updated during weeks 39 and 40, so the content guidelines may differ between systems. Please contact our campaign design team or your vendor to ensure that your specific campaign has the right material guidelines.‍

2. For campaigns starting on Monday 7 October and after, the new guidelines and 10% margin will apply. In particular, please take the new margin into account when planning.

3. If you already have your material ready, you can send it to us until the end of the year according to the old guidelines and we will process it to the correct size free of charge. For best results, please use the new guidelines.

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