Shopping centres are environments where people go to be inspired, to seek experiences and to have fun and spend time. Shopping centres are open and positive places to be, so spontaneous shopping behaviour and impulse buying are common. Concentrating advertising and promotions in shopping centres offers numerous opportunities and benefits.

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Shopping centres continue to grow in popularity and are frequented by Finns. ¹ Advertising is profitable in an environment that is easy to reach and where consumers are already motivated to buy. In an effective advertising campaign, timing is everything - mall advertising is all about reaching customers in the mood to buy at the right time.

Shopping centre advertising increases the effectiveness of your campaign and boosts sales

• As many as 37% of Finns visit shopping centres at least once a week
• 9 out of 10 people notice advertising in shopping centres
• 63% of Finns say they only make their final purchase decision in a shopping centre
• 42% say they have bought a product they have seen on a shopping centre's advertising screen ²
  
  

Shopping centre advertising is positively perceived and seen as an integral part of the shopping centre environment. Shopping centre displays guide receptive consumers to choose the product, service or experience being advertised.

The reach of mall media is excellent, as malls are at the heart of a busy meeting place, where people spend time from dawn to dusk. Your brand story is strengthened when your message is visible to everyone in the liveliest places in the city.

Shopping centre promotion attracts attention and encourages brand awareness

Shopping centres are excellent environments for promotions. Mall promotions grab the attention of the customer and stop passers-by in the right frame of mind to explore the product being promoted. The promotion makes it easy to approach the brand and easily find out more about the product or service.

The visitor's eye is drawn to a colourful promotional stand with smoothie samples on offer. A tasty smoothie is a memorable treat and a purchase choice on the next visit to the shop.

In particular, product launches and attracting new customers is an excellent way to promote a product. An impressive and experiential promotion stays in the mind of the customer, stimulating consideration, experimentation and new customer relationships ^{. 3}

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Design a promotion that looks like your brand

Shopping centre promotions can be used to create memorable experiences such as product launches and distributions, small-scale events and pop-up sales stands. In addition to the traditional options, promotions can be highly personalised and imaginative.

Would you like to know more?

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Are you interested in the opportunities offered by shopping centre advertising and promotions? Contact our sales team and together we will design a solution that suits your brand!

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^Sources:
1^{) Association of Shopping Centres: Shopping Centres (2019)}
2^{) Bauer Media Outdoor, Shopping Path Survey (2018)}
3^{) CCS/Carat 2016}

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