Lux Helsinki once again brings light art into everyday urban life across Helsinki’s most central locations. In 2026, we are involved in the festival in an even stronger role as a main partner. As the market leader in out-of-home advertising, we provide a platform for four Lux Helsinki artworks at the heart of culture and urban experiences.

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Lux Helsinki artworks on our iconic Signature screens

The artworks will be displayed on our large Signature digital screens at Kamppi’s The Wall, Amos Rex’s The Rex, Musiikkitalo’s The Fame, and the Shopping Digital screens at the City Center shopping mall.

“We want to actively contribute to the development of a vibrant, open, and diverse urban culture by offering art a visible and impactful platform. Digital urban screens enable new kinds of executions where content can adapt to its surroundings and context. Lux Helsinki demonstrates in a very concrete way how technology and creativity can come together to enrich urban space and create experiences that stop people in their tracks and spark reflection,” says Nina Myllyharju, Head of Marketing and Communication, Bauer Media Outdoor.

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Long-term collaboration for a more experiential urban space

Our partnership with Lux Helsinki is part of our long-term ambition to make urban spaces more experiential and meaningful. We are proud to be involved in initiatives where art, culture, and technology intersect, and where the city itself becomes a platform for bold new ideas.

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Picture: Steve Thompson : Custom Fibre Optics – Mycelium Network

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