Real World DOOHments
Why choose DOOH for your digital campaign?
1. You’ll never walk alone
DOOH is present wherever people are. It reaches 99.6% of Finns weekly, cost-effectively and at scale, regardless of age or location.
2. Why not think bigger?
Large-format outdoor screens are up to 70x bigger than mobile devices, delivering stronger visibility, higher recall, and greater creative impact.
3. Where the magic happens
When advertising appears at the right moment and in the right environment, effectiveness increases significantly. Context can drive both impact and sales, as shown in the Cadbury case (+18% impact, +8% sales, The Moments of Truth Study, 2020).
4. You can’t tell lies in public
Displayed in public spaces, DOOH builds trust through transparency. It strengthens credibility and works as a powerful complement to online advertising.
5. Every step you take
Audience-led DOOH reaches people where they move. Using data from 50+ sources and 24 variables, campaigns can be precisely targeted to environments such as shopping centres and airports.
6. Afraid of bad company?
DOOH is a brand-safe media. All content is reviewed, and competing ads are not shown back-to-back, ensuring a safe and high-quality environment.
7. No commitments, no packages
DOOH allows campaigns without long-term commitments or fixed packages. You buy only what you need, when you need it.
8. Real time is here and now
Programmatic DOOH enables real-time optimisation. Screens, timing, and campaign duration are fully flexible and adjustable using live data.
9. Budget is not an excuse
DOOH works for brands of all sizes. Flexible buying models maximise visibility and impact for every euro invested.
10. Can’t skip this
DOOH cannot be skipped or blocked. Continuous presence in the urban environment creates strong and lasting brand experiences.
11. The truth is out there
DOOH is one of the world’s fastest-growing media channels, with a global growth forecast of 10.6% for 2024, driven by multichannel strategies and the convergence of physical and digital environments.