Why DOOH?

Digital Out Of Home

When it comes to advertising, brand building and activation are two terms that are used a lot. Brand building is all about priming all potential customers to put you front of mind, whereas activation, is about driving people to take an action. According to marketing effectiveness experts, Les Binet and Peter Field, it's a blend of the two that is the most effective way to optimise your marketing activity.

Proving DOOH's effectiveness

The Moment for Trust investigates the importance of brand trust and why it increases the likelihood of brand engagement. It explores how public media, particularly Out of Home advertising, are successful channels for delivering credibility, as well as how building trust through OOH drives brand consideration.

- Consumers are 36% more likely to engage with brands they trust.

- 1 in 3 say they trust Out of Home

The Moments of Truth landmark three-stage research project proves how the use of contextually relevant messaging in digital Out of Home will increase its effectiveness by an average +17%.

This collaboration between us, JCDecaux UK, and Posterscope demonstrates the power of relevancy in Out of Home to increase consumer brain response, ad recall, brand / creative rating, and sales response.

The Point of Search is a ground-breaking, collaborative Out of Home research study, developed in partnership between us, Global, JCDecaux UK and Posterscope.

The research explores why people search, where they search, how specific attributes and priming factors of the out of home space encourage search, and how to optimise OOH advertising to maximise the search effect.