Why DOOH?
Digital out-of-home combines the reach of mass media with precise targeting capabilities. Strategically placed digital screens engage consumers effectively while they are on the move and closer to making purchase decisions.
Digital Out Of Home
Digital out-of-home (DOOH) refers to digital advertising screens that offer limitless possibilities for creating impactful campaigns. In Finland, digital displays cover the entire customer journey – from building awareness to the point of purchase – reaching audiences on city streets and highways as well as in shopping centres, grocery stores, airports, and railway stations.
DOOH is an excellent choice when the goal is to leverage motion and add a new dimension to advertising. Moving visuals significantly enhance campaign effectiveness, while outdoor advertising captures attention by creating memorable and engaging experiences. The right message, in the right place, at the right time is always powerful. Digital out-of-home also enables interactive and activating executions, along with dynamic campaigns where content updates in real time based on factors such as time of day, weather, or sports results.
Proving DOOH's effectiveness
The Moment for Trust investigates the importance of brand trust and why it increases the likelihood of brand engagement. It explores how public media, particularly Out of Home advertising, are successful channels for delivering credibility, as well as how building trust through OOH drives brand consideration.
- Consumers are 36% more likely to engage with brands they trust.
- 1 in 3 say they trust Out of Home
The Moments of Truth landmark three-stage research project proves how the use of contextually relevant messaging in digital Out of Home will increase its effectiveness by an average +17%.
This collaboration between us, JCDecaux UK, and Posterscope demonstrates the power of relevancy in Out of Home to increase consumer brain response, ad recall, brand / creative rating, and sales response.
The Point of Search is a ground-breaking, collaborative Out of Home research study, developed in partnership between us, Global, JCDecaux UK and Posterscope.
The research explores why people search, where they search, how specific attributes and priming factors of the out of home space encourage search, and how to optimise OOH advertising to maximise the search effect.