Bauer Media Group has signed an agreement to acquireeisbach.media GmbH, a specialist digital Out of Home (DOOH) provider inGermany, from Goldbach Group AG (TX Group). eisbach.media markets around 1,500digital screens across Germany, including in shopping malls, on Digital CityLight Posters, and at Uber Platz in Berlin.
The acquisition marksBauer Media Group's entry into the German Out of Home (OOH) market - one of thelargest and most established OOH markets in Europe. It is a consistentcontinuation of the development of Outdoor as a third Line of Businessalongside Publishing and Audio, following last year’s acquisition of ClearChannel Europe-North.
Closing of thetransaction is subject to regulatory approvals. Until completion, eisbach.mediaand Bauer Media Group continue to operate independently in the market.
The financial detailsof the transaction remain confidential.
No items found.
No items found.