As digital advertising surfaces in retail and shopping centre environments continue to grow rapidly, we have consolidated our expanding network into one clear and comprehensive offering. Our new Retail DOOH advertising network provides advertisers with the most extensive coverage of stores, shopping centres and retail chains across Finland.

Despite the growth of e-commerce, Finns are still strongly in-store shoppers. As much as 87% of all retail purchases and 97% of grocery purchases are made in physical stores (Finnish Commerce Federation). Purchase decisions are also often made on-site: 78% of Finns decide which brand to buy in the grocery store and 63% make their final decision in a shopping centre (Norstat, Purchase Decision Study, Consumer Compass, Path-to-Purchase Study). Purchase decisions are therefore made where brands can influence them most effectively – right at the moment of purchase.

Our Retail DOOH network covers Finland’s key shopping environments extensively and gives brands the opportunity to be present at the exact moment purchase decisions are made.

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Network coverage:

• Over 50 shopping centres with advertising indoors or outdoors
• Over 1,000 grocery stores with advertising inside the store
• Over 4,000 retail stores with advertising within 300 metres
• Over 100 retail chains with advertising within 300 metres
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This extensive network makes Retail DOOH a true mass medium; shopping centres and S Group stores alone reach up to 95% of Finns weekly (Kantar Mind). It provides advertisers with an effective platform for brand building, increasing awareness, and driving both short- and long-term sales.

Our network includes ready-made products for different needs: Shopping Digital and Shopping Wall in shopping centres, Store Digital in S Group grocery stores, Panorama Shopping along major roads and near shopping centres, and City Digital Target for location-based advertising near retail locations. Store Digital in S Group stores alone reaches 87% of Finns weekly and provides an effective platform for both brand building and short-term sales activation (Kantar Mind).

“Retail media is growing rapidly because it brings brands directly to the point of purchase. According to WPP, retail media investments have already surpassed television advertising globally, and in-store environments are becoming the next major growth area for the industry. By packaging stores, shopping centres and digital outdoor advertising along shopping routes into one comprehensive solution, we can offer advertisers a truly nationwide Retail DOOH solution,” says Lassi Tolonen, Development Director at Bauer Media Outdoor.

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