The tender concerned the digitalisation of poster advertising sites, and the new agreement will bring 90 new digital screens to Turku. The agreement will remain in force for the next 11 years and strengthens our position as a pioneer in digital out-of-home advertising and the market leader in outdoor advertising in Finland.

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Turku’s digital network expands to nearly 350 screens

Winning the tender strengthens our digital network in Turku. Our current digital advertising network in the city already includes 240 screens, and with the new street advertising sites to be digitalised, the network will expand to nearly 350 screens.

The new agreement will bring more modern digital OOH advertising to the cityscape of Turku and provide advertisers with even more impactful opportunities to reach consumers in key locations across the city. The advertising network extends throughout central Turku, shopping centres, grocery stores, and along major traffic routes.

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Turku offers an attractive environment for advertisers

“Turku is one of Finland’s most attractive and significant urban centres, where a strong cultural and event scene, active student life, diverse business sector, and vibrant city centre make the environment especially appealing for advertisers. At the same time, the growing demand for flexible digital screens highlights the role of outdoor advertising as part of a modern urban environment and communication,” says Lassi Tolonen.

We have been investing consistently in digital out-of-home advertising across Finland for nearly 20 years. Winning the Turku tender complements our nationwide network and supports our strategy of building increasingly impactful, high-quality, and digital outdoor advertising solutions.

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