File type
Format: MP4 (H.264 compressed) or JPG (25 fps)
Resolution: 640 x 192px
Maximum file size: 20 MB
Spot length: 10 s
White colour code: R230, G230, B230 / #e6e6e6 (optimal colour brightening)
The white colour guideline is based on the fact that, especially during the dark seasons, the bright white (#ffffffff) , large areas of the image are bright even at their dimmest and thus the material may be perceived as distracting or irritating. This is not to say that the smallest white areas or logos, for example, should be in the tone of the guidelines, they may well be bright white.
Margins: 5% per side
Place important information within the margins, as we may scale the material to match the resolution of the advertising device.