material spesifications

The West Way

A striking digital outdoor advertising screen of over 30 m² in the best spot on Länsiväylä. Claim one of the busiest entry routes into central Helsinki. The still-format digital advert catches the eye even from a distance.

The West Way ulkomainos Länsiväylän varrellaThe West Way ulkomainos Länsiväylän varrella

File Type

Format: JPG

Resolution: 1080x1920px

Maximum file size: 20MB

White color code: R230, G230, B230/#e6e6e6 (optimal color brightness)

The white color guideline is based on the fact that, especially in dark seasons, bright whites (#ffffff), large areas of the image are bright even at the dimmest and thus the material may be perceived as disturbing or annoying. So it is not that even the smallest white areas or, for example, logos should be in accordance with the tone of the instructionsThey may well be bright white.

Delivery

Delivery Time: 4 working days before the start of the campaign by 12:00

Naming of material: Year_Week_Advertiser_Campaign Topic

For more information on production and materials: campaigns-fi@bauermediaoutdoor.com

Delivery address: content-en.bauermediaoutdoor.com

Data management costs

Material management costs: 390 €

Cost includes: 1-6 different materials delivered at once.

If the material changes: if the material changes in the middle of the campaign or if the material is delivered later in the middle of the campaign, a new material management fee will be charged.

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