We are launching a new kind of media solution, Stage, which brings together impactful brand experiences and digital out-of-home advertising into one cohesive and immersive concept.

Stage forms Finland’s largest and most versatile promotion network, covering more than 300 different promotion locations. Our network reaches the country’s busiest commercial environments, including shopping centres, the airport, harbours and railway stations – places where people are constantly on the move and natural brand encounters happen every day.

The strength of the concept lies in combining physical interaction with digital visibility. We can integrate regional or nationwide digital out-of-home advertising alongside promotion locations to support the advertiser’s message before, during and after an event. Personal interaction captures attention and drives activation, while digital screens increase repetition, strengthen brand recall and extend the reach of the experience.

The visual centrepiece of Stage is the stage cube – a striking, movable and fully customisable cube-shaped digital advertising unit designed to anchor brand events. Its form enables eye-catching 3D executions and visually powerful content that stands out in urban environments. Interactive elements invite participation, and built-in audio capabilities make the message audible as well, elevating the overall experience even further.

“Competition for consumer attention is stronger today than ever before. We want to offer advertisers a solution where physical encounters and digital out-of-home work seamlessly together. When personal interaction sparks interest and digital screens reinforce the message across multiple touchpoints, the result is a unified and hard-to-ignore brand experience,” says Lassi Tolonen from Bauer Media Outdoor.

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