Fennia builds broad reach by combining outdoor and radio advertising
When the goal is to reach large audiences and capture attention, a multi-channel approach strengthens the message's impact. Fennia has combined outdoor advertising from Bauer Media Outdoor with radio advertising from Bauer Media Audio to build visibility that reaches people across multiple touchpoints in everyday life.
Outdoor and audio are at the core of engagement and activation
Alongside digital channels, outdoor and audio advertising have been a key part of Fennia’s media strategy, especially in campaigns focused on engagement and activation. The combination has proven effective, as the audiences of outdoor and radio overlap naturally, enabling cost-efficient repetition.
“Over time, we’ve learned that a multimedia approach, where channels clearly support each other, always delivers better results than using a single medium alone”, says Selja Kohonen from Fennia, who has worked with her team to build these marketing initiatives.
Consistent messaging increases impact
At Fennia, communication is planned as a cohesive whole, with different channels supporting one another in both content and timing. Outdoor and audio work particularly well together when the target audience is broad and reachable in many everyday situations.
“In the best case, the same message reaches people through both channels during a single car journey; first they hear the ad on the radio, and then they see it along the roadside”, Selja Kohonen continues.
Measurable impact guides future actions
Fennia has combined outdoor and audio media several times, as the approach has consistently delivered strong results. The integrated use of these channels has also led to clear, measurable outcomes.
“The activities have been reflected in brand awareness metrics, website traffic, and even in concrete sales results”, Selja Kohonen concludes.