Benefits of DOOH

Outdoor advertising reaches people efficiently across all ages and locations. With a 99% reach, it delivers nationwide coverage on a scale unmatched by any other media.

Outdoor advertising stands out through scale and context. Large formats placed in real-life environments capture attention and, especially in premium locations, strengthen brand image and memorability.

Outdoor advertising is a natural part of the city environment. It is trusted, visible, and encountered when people are on the move and receptive to messages.

Our network focuses on densely populated urban areas. 95% of our locations are in city centers, and our digital screens reach all of Finland’s 20 largest cities.

Outdoor advertising is no longer just a form of mass media. Campaigns can be targeted by time, location, audience, and context.

We offer both ready-made targeting solutions and tailored approaches, supported by strong data capabilities for accurate and reliable campaign delivery.

Outdoor advertising influences purchasing decisions throughout the shopping journey – from inspiration to point of sale in stores and shopping centers.

We focus on retail and shopping environments where decisions are made, and brands can directly drive action.