Why Airport Media?
The airport is where brands meet people's emotions. Whatever the reason for travelling, there is a strong emotion associated with travelling. The feeling starts months before the trip and continues for weeks afterwards. The feeling culminates at the airport, and airports are some of the most emotional places in the world. For brands, the benefits can be up to sevenfold when advertisements are met with a positive mood.
.avif)
Premium environment and solutions
Helsinki Airport is an internationally award-winning airport, and Finavia has invested more than EUR 1 billion in its development from 2013 to 2023 - customer experience, high quality and responsibility have been honed to the highest level.
More than 340 advertising spaces enable campaigns to suit different budgets and needs, from high-impact launches to targeted and cost-effective solutions.
.avif)
More influential media
At the airport, the ads are met with an exceptionally positive emotional state, with up to seven times the impact*.
In fact, more than 80% of people recall having seen an advertisement at the airport and 5 out of 10 have bought something directly from an advertisement they saw at the airport.
.avif)
Diverse audiences
By reaching a diverse target audience in a positive context, the airport is perfect for any campaign - regardless of the brand or product being promoted.
You reach more than 0.6 million Finns per week and the same number of foreign passengers! By targeting your message, you maximise the impact.
Vastuullinen mediavalinta
Valitsemalla ulkomainonnan autat yhteisöäsi, sillä 47 % ulkomainos-yhtiöiden mainostuloista hyödyttää yhteiskuntaa esimerkiksi maanvuokrien ja erilaisten palveluiden, kuten kaupunkipyörien ja bussikatosten kautta (PwC Suomi 2023).
Haluamme olla ulkomainostoimialan vastuullisin toimija. Panostamme mm. arkea helpottavien smart city -ratkaisujen, kuten Agora-pakettiautomaattien ja sähköautonlatauspisteiden, kehittämiseen, ylläpitämiseen ja verkostojen kasvattamiseen.
For several years in a row, Helsinki Airport has been awarded as the best airport in Europe (15-25 million passengers). It is a great environment where brands meet people's emotions. Airport advertising is effective on a number of levels: the environment is positive and open, the impact is long and the results of airport advertising are proven.
Positive
context
More than 3x more
feelings of happiness and joy compared to
other outdoor advertising environments (1
7x greater
effectiveness when the ad is encountered in a positive frame of mind (2
Memorable
advertisements
2-3 hours
time spent at the airport - meaning your ad gets excellent replay and exposure (1
more than 80%
recall having seen digital outdoor advertising at the airport (2
Proven
results
7/10
has stopped in front of a promotion/demonstration point at the airport(2)
48 %
bought something directly from an advertisement they saw at the airport (2
Diverse audiences
By reaching a diverse target audience in a positive context, the airport is perfect for any campaign - regardless of the brand or product being promoted. Reach all audiences or target your advertising to your desired audience.
Reach 164 500
Finns per week
... university graduates
... well-off
... families with children
... couples
... pensioners
... young adults
You can reach the above target groups effectively and with a strong focus on the airport, but without limiting yourself to them, as almost a third of Finns can be reached at airports in as little as four weeks.
Reach entrepreneurs and B2B decision-makers
... working in a senior position
are 2.6 times more prevalent at the airport than the Finnish average.
... junior staff
are 1.3 times more prevalent at the airport than the Finnish average.
... entrepreneurs
are 1.2 times more prevalent at the airport than the Finnish average.
Reach foreign travellers
50 %
The majority of visitors to Helsinki Airport are foreign travellers, and the majority of them are leisure travellers.
61 %
Of all leisure travellers arriving in Finland by air have come to Uusimaa for a holiday, the second most popular destination being Lapland (19%). The majority of those arriving in Lapland (almost 60%) also fly via Helsinki-Vantaa.
Monipuoliset yleisöt
Koska lentoasemalla tavoitetaan monipuoliset kohderyhmät positiivisessa kontekstissa, se sopii erinomaisesti kampanjaan kuin kampanjaan – riippumatta mainostettavasta brändistä tai tuotteesta. Tavoita kaikki kohderyhmät tai kohdenna mainoksesi halutulle yleisölle.
Tavoita 164 500
suomalaista viikossa
Kohdennettu ulkomainonta on koettavissa osana muuta ympäristöä ja hetkeä, jättäen vahvan muistijäljen. Hyödyllinen ja ympäristöönsä sopiva sisältö ei myöskään häiritse tai keskeytä, vaan luo positiivisia brändikohtaamisia.
Tavoita yrittäjät ja B2B-päättäjät
... johtavassa asemassa työskentelevät
korostuvat lentoasemalla 2,6-kertaisesti verrattuna Suomen keskiarvoon.
... alemmat toimihenkilöt
korostuvat lentoasemalla 1,3-kertaisesti verrattuna Suomen keskiarvoon.
... yrittäjät
korostuvat lentoasemalla 1,2-kertaisesti verrattuna Suomen keskiarvoon.
Tavoita ulkomaiset matkustajat
50 %
Helsinki-Vantaan kävijöistä on ulkomaisia matkustajia ja valtaosa heistä on tullut vapaa-ajanmatkalle.
61 %
Kaikista Suomeen lentokoneella saapuvista vapaa-ajan matkustajista on tullut lomalle Uudellemaalle, toiseksi suosituimpana kohteena Lappi (19 %). Myös valtaosa Lappiin saapuvista (lähes 60 %) kulkee Helsinki-Vantaan kautta.
Premium environment and solutions
Helsinki Airport's high-quality environment is combined with first-class advertising solutions that enable memorable advertising campaigns that are linked to positive souvenirs.
Signature
Our largest and most impressive advertising screens, carefully selected from the best locations around the airport.
Reach
Reach a wide and comprehensive audience
throughout the airport - up to 100% of departing or arriving passengers.
Target
Target your advertising effectively to your chosen audience, such as families with children or business travellers.
Context
Target your ad to a specific area, such as a shopping area, arrival route, departure gates, parking areas or landside.
Activate
Promotions at the airport activate, engage and build experiences
in an environment where time is spent for a long time.
Classic
Static branding is a memorable implementation that allows you to associate positive images with your brand.